Palo Alto, CA – January 10, 2014
Woodside Capital Partners International LLC, a global, independent investment bank, announces it acted as exclusive financial advisor to Sense Networks, the leader in delivering mobile ads based on mobile location and behavioral targeting data, on the acquisition by YP, North America’s largest local search, media and advertising company connecting consumers with local businesses. The financial terms of the transaction were not disclosed.
Sense’s mobile targeting platform and proprietary user information will enable YP to deliver differentiated targeted mobile display capabilities to advertisers and unlock additional opportunity in the rapidly growing mobile advertising market. YP is currently the second-largest mobile advertising company in the U.S., according to IDC, based on its strength in mobile search advertising. With the integration of Sense’s technology, YP will add a best-in-class platform to develop and capitalize on industry-leading audience and location-targeted display products.
“Our team’s pioneering efforts and dedication to unlock the power of mobile location data earned Sense Networks a well-earned reputation,” said David Petersen, Sense Network’s CEO. “By joining YP’s National Markets Group, we now look forward to integrating our technology with YP’s existing product portfolio to expand their mobile advertising capabilities and products for national advertisers seeking local results.”
About Sense Networks
Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Sense uses the most sophisticated location data processing platform available in mobile advertising to deliver mobile audiences at scale and a 4x lift in click-through rates (CTR), compared to typical context-targeting. The company builds user profiles allowing brands to reach mobile audiences based on historical and real-time location data, combined with 1,000+ behavioral attributes. Sense’s Retail Retargeting™ solution can identify and reach shoppers and prospects of the top retailers with relevant mobile ads when they are near the retailer, such as at home or work. The company has over six years of experience working with mobile location Big Data, processing billions of location points per day. The company was founded by computer scientists from MIT and Columbia and is backed by Intel Capital, Javelin Venture Partners and investors from the hedge fund community. For more information about Sense Networks, visit http://www.sensenetworks.com/.
About Woodside Capital Partners
Woodside Capital Partners is a global, independent investment bank that delivers world-class strategic and financial advice to emerging growth companies in the technology and life sciences sectors. With a strong track record in M&A, strategic partnerships and private placements, Woodside Capital Partners has been providing worldwide investment banking services since 2001 with leading domain experience in software, Internet services, electronic communications and materials, and healthcare. The team of Woodside Capital Partners has completed transactions totaling more than $10 billion. Woodside Capital Partners is the Silicon Valley headquarters of M&A International, the world’s leading mergers and acquisitions alliance. Securities offered through Woodside Capital Securities LLC, member FINRA/SIPC. For more information, please visit www.woodsidecap.com.
Woodside Capital Partners International LLC