Tricia has completed more than 70 technology mergers and acquisitions valued at nearly $4 billion over her 20 years in technology. She has represented companies that sold to Google, Microsoft, Oracle, American Greetings and Agilent.
Prior to joining Woodside Capital, Tricia was the founder and Managing Director of Newforth Partners, a boutique M&A advisory firm focused on the technology sector. Prior to founding Newforth in 2002, Tricia spent seven years at Broadview International, a global M&A advisor for IT, communications, healthcare technology and media companies. She was instrumental in numerous transactions including the Kingston / SoftBank equity sale for $1.8 billion, the INS acquisition of VitalSigns for $130.0 million, and the SoftBook Press sale to Gemstar for $295.0 million. Earlier, Tricia held business development positions at SuperMac, a peripherals company, where she managed the Apple OEM agreement and drove the launch of CinePak, a compression algorithm. As a consultant at Arbor Group, she provided acquisition strategy for Scitex and ATI Technologies.
Tricia received a BA degree in History from University of California, Berkeley and an M.P.A. from California State, East Bay with an emphasis in Organizational Development.