December 29, 2017 East Palo Alto, CA/London, UK — Woodside Capital Partners is pleased to announce that it has acted as lead financial advisor to Smaato Holding AG in its $148 million acquisition by Spearhead Integrated Marketing Group, Beijing, China (SZSE: 300071). The bid for Smaato was announced earlier in 2016; the transaction officially closed on December 21, 2016. WCP collaborated with CV Capital on the engagement.
Headquartered in San Francisco and Hamburg, Smaato is the leading independent global real-time advertising platform for mobile publishers and app developers. Smaato offers a unique, proprietary trading technology platform that enables the end-to-end process of mobile advertising buying and selling. www.smaato.com.
Spearhead IMC Group is one of the largest integrated marketing communication groups in China. Founded in 2003 in Beijing, Spearhead employs over 2500 people and has a network of 200,000 field promoters/brand ambassadors to cover 400+ cities throughout China. www.spearhead.com.cn.
The acquisition of Smaato provides Spearhead with a substantial beachhead for expansion on the world stage; instant global reach to Smaato’s 1 billion monthly unique mobile users outside of China; and cutting-edge real-time mobile advertising technology of the Smaato Publisher Platform.
This transaction demonstrates Woodside Capital Partners’ strong expertise in the advertising technology and marketing technology sector, our outstanding track record of delivering strategic buyers for founder-backed businesses, and our strong capability for cross-border M&A transactions.
About Woodside Capital Partners
Woodside Capital Partners is a global, independent investment bank that delivers world-class strategic and financial advice to emerging growth companies in the technology sectors, as well as institutional technology research services marketed as techView. More info is available at www.woodsidecap.com.
Securities transactions are offered through Woodside Capital Securities LLC, a registered broker-dealer and member of FINRA (www.finra.org) and SIPC (www.sipc.org), and through Woodside Capital Partners UK LLP, a financial services firm authorized and regulated by the FSA (www.fsa.gov.uk). Woodside Capital Partners International LLC, Woodside Capital Securities LLC, and Woodside Capital Partners UK LLP are affiliated companies.
Darrell Kong, Chief Strategy Officer
Woodside Capital Partners