Palo Alto, CA – May 15, 2016
As a follow-up to our original report, Digital Ad Tech: Growth, Disruption, and Consolidation (September 2014), this report updates the overarching themes of the AdTech sector – Mobile, Social, and Analytics, and also explores new topics of interest that have recently emerged – MadTech, Ad Blocking, Cross Device Targeting, Campaign Measurement, and Data-Driven Advertising. As we discuss on P. 22, we expect several strong industry dynamics will lead to continued and accelerating industry consolidation.
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Ed Bierdeman, Managing Director
Ron Heller, Managing Director