Palo Alto, CA – August 1, 2014
Advertising Technology has emerged as one of the most exciting beneficiaries of recent advances in bandwidth, mobile computing, networking and cloud delivery technologies. Ad Tech is rapidly disrupting the existing advertising industry as brand marketers are now able to plan and manage campaigns on their own, thereby disintermediating the role of the agency that has traditionally been paid via commission on media buying. The resulting ecosystem adds tremendous value between advertisers and digital consumers. From content creation to the actual ad impression, the Ad Tech ecosystem is teeming with a vibrant community of participants, all involved in a rush to market ahead of their competitors and the larger established players. The acceleration in the growth of spending on digital media-based advertising has created attractive investment opportunities from startups through IPOs with significant M&A opportunities along the way.